---
title: "{Brand Name} — Brand Guidelines"
author: "{Your Company}"
subject: Brand identity guidelines
skin: modern
accent: '#ea580c'
---

# {Brand Name} Brand Guidelines

{One paragraph on what the brand stands for and how these guidelines keep every
touchpoint consistent.}

## Logo usage

**Do**

- Give the logo clear space of at least the height of its mark on all sides.
- Use the approved full-color logo on light backgrounds.
- Use the monochrome version when color reproduction is unreliable.

**Don't**

- Don't stretch, rotate, or recolor the logo.
- Don't place the logo on busy imagery without the protective container.
- Don't recreate the logo in a different typeface.

## Color palette

| Name           | Hex        | Usage                              |
| :------------- | :--------- | :--------------------------------- |
| {Flame}        | `#ea580c`  | Primary accent, calls to action    |
| {Ink}          | `#1f2937`  | Body text, headings                |
| {Cloud}        | `#f9fafb`  | Backgrounds, surfaces              |
| {Slate}        | `#64748b`  | Secondary text, captions           |
| {Mint}         | `#10b981`  | Success states, positive accents   |

## Type scale

- **Display** — {Font}, {48}px / {700} — page titles
- **Heading** — {Font}, {28}px / {600} — section headers
- **Body** — {Font}, {16}px / {400} — paragraphs
- **Caption** — {Font}, {13}px / {400} — labels and footnotes

## Voice

We sound **{confident, warm, and plain-spoken}**. We {favor short sentences and active
verbs}; we {avoid jargon and hype}. When in doubt, write as if {explaining to a smart
friend}.

:::tip
Questions about brand usage? Email [{brand@company.com}](mailto:{brand@company.com}).
:::